Thursday, April 3, 2008

Does my law firm need online marketing?

Of course it does. There is no doubt about it. Internet Legal Marketing allows attorneys to reach prospective clients far beyond the reach of traditional marketing or networking activities. Online marketing allows you to network with people you would not come into direct contact otherwise. Having multimedia content and blogging communities give your firm exposure that it just can't match in any other media for the price.

What does Internet Legal Marketing include? Our Internet Legal Marketing strategies encompass many different aspects of online marketing including search engine optimization, pay per click advertising, blogs and pod casting. These elements, combined with a state of the art website, will dramatically increase traffic to your site and your overall exposure on the web.Search engine optimization (SEO) is the most crucial ingredient of your Internet legal marketing strategy, pushing your firms' ranking in your specific practice areas into the top of the major search engine sites. SEO involves minor alterations to your website, selecting keywords that will generate targeted traffic, continually researching search engine algorithms and policies, and most importantly understanding your goals. Our proven marketing strategies and search engine optimization expertise will give you an effective and results-driven presence on the web.

Pay per click advertising is also an effective way to reach potential clients, utilizing the same keyword targeted searching techniques on a pay per lead basis. PPC creates the opportunity to ensure placement of your ad without necessarily investing a large amount of your marketing dollar, making PPC an extremely attractive option and one that your firm should not ignore as a potential marketing technique. Having a law blog or blawg is another excellent marketing tool for you and your firm. Your blawg is a database-driven tool that not only allows your firm to establish itself as a reliable, helpful authority on particular legal subject matters online, while also significantly elevating your search engine rankings. 14.8 million adults in the US downloaded an audio or video pod cast in the last month. Pod casting is one of the fastest growing technologies today, it allows for potential clients to download your multimedia content in a portable format that can be listened to 24 hours a day, 7 days a week.. This is a great way to increase awareness for your firm while capitalizing on this new media format. can act as your online publicist bringing all of these techniques together creating a powerful marketing tool that can significantly enhance your web presence. Call us and find out what Internet Legal Marketing can do for you.